WHAT IS LADYBOSS?

LadyBoss is a women’s weight loss movement. The mission of LadyBoss is to help women lose weight while loving themselves again. LadyBoss is a complete global weight loss system and support community specifically for women. LadyBoss helps women gain back their confidence, improve their overall quality of life, and change the health of their entire family tree by providing the best information, products, and services possible through the three pillars of fitness, nutrition, and accountability.

Kaelin Tuell Poulin

LadyBoss Co-Founder, Best Selling Author, & Weight Loss Expert

Kaelin Tuell Poulin is the Co-Founder of LadyBoss Weight Loss, a Best Selling Author, and highly sought after Weight Loss Expert. After struggling with a food addiction and eating disorder for years, Kaelin was finally able to lose 65 pounds. Shortly after losing the weight she set a world record in the International Federation of Body Building by achieving her Pro Card in Figure in just 2 shows. After her own transformation, Kaelin’s focus is solely to help the average woman lose weight while loving herself again. Kaelin and her husband Brandon reside in Albuquerque, New Mexico with their daughter Roemee.

Brandon Poulin

LadyBoss Co-Founder & CEO

Brandon Poulin is the CEO and Co-Founder of LadyBoss Weight Loss. A serial Entreprenuer since age 17 who lead LadyBoss to impact 250,000 customer lives and generate over 60 Million in revenue by the time he was 25. Brandon is passionate about growing companies and growing teams that serve the world on a higher level. Under his leadership, the LadyBoss brand now encompasses multiple premium women’s product lines including digital personal training programs, immersive live events, supplements powered by science, lifestyle apparel, and custom weight loss coaching.

EDITORIAL PROCESS

A Brief History Of LadyBoss

Kaelin Poulin founded LadyBoss after losing 65 pounds herself and learning the truths about weight loss along the way. After years of fad dieting, counting calories, a food addiction, and an eating disorder, Kaelin went on a search to find out how to lose weight “the healthy way”. Through rigorous days, weeks, and months of research, she uncovered the lies that the weight loss industry had been marketing for years and discovered the truths of how to lose weight without giving up the foods you love, counting calories, exercising for hours a day; and all while ditching the “diet cycle” that so many women get stuck in.

After learning these truths about weight loss, Kaelin went on to lose 65 pounds in 7 months, set a World Record in Fitness, become a Barnes & Noble #1 Best Seller for her book Big Fat Lies, and open LadyBoss: Women’s Health & Weight Loss to help other women learn and use these same philosophies.

LadyBoss has now helped over 300,000 women lose weight while learning to love themselves again, has become #4 on the INC. 5000 Fastest Growing Companies in America in 2018 and also #1 Consumer Product Company on the same list. LadyBoss has also won Stevie Business awards for #1 Fastest Growing Company of the Year, #1 Consumer Product of the Year for their Women’s Supplement Line, while also winning Female Entrepreneur of the Year and Entrepreneur of the Year.

LadyBoss Products and Supplements have been featured on media outlets and magazines all over the U.S. including; ABC, FOX, NBC, CBS, PBS, FORBES, TODAY, BUZZFEED, POPSUGAR, POPCULTURE, and many more...

Our Mission

The mission of LadyBoss is to help women lose weight while loving themselves again. LadyBoss helps women gain back their confidence, improve the overall quality of their life, and change the health of their entire family tree. LadyBoss does this by providing the best information, products, and services possible through the three pillars of fitness, nutrition, and accountability. We know we are successful each time we create a complete physical and mental transformation in one of our customers.

Our Philosophy

Our Fitness & Nutrition

Our LadyBoss weight loss philosophies are centered around ditching the scale, still enjoying the foods you love, making fitness fun and doable for any level, and being a part of our support community to help encourage you along the way, so you’re not doing it alone.

There is more to losing weight than hopping on the scale weekly. As a matter of fact, we don’t recommend weighing yourself very often at all, because the scale is a LIAR.

LadyBoss is NOT a fad diet. Instead, we recommend looking at nutrition as a blocking system that includes carbohydrates, proteins, and fats. There is no food restriction or calorie counting involved.

For fitness, LadyBoss works to destroy the mold that was formed for women’s health. While cardio is an essential aspect of heart health, it is not the weight loss solution women believe it to be. As a matter of fact, it’s not even the first thing women should focus on. LadyBoss encourages women to take up strength training and bodyweight exercises instead.

LadyBoss believes that fitness is essential for physical health, but it’s also crucial for mental and emotional health. For this reason, we recommend women take part in workouts that they enjoy and workouts that help them build strength and confidence.

The LadyBoss weight loss philosophies go against the present day fads of “diet cycling”, magic pills, and extremism to lose weight. LadyBosses learn to lose weight in a simple way that will give them long term results.

Our Clients

LadyBoss is for any woman who is tired of the fads and looking for something real. LadyBosses learn our philosophies that will help them lose weight while loving themselves again. Ladies are able to give up their fad dieting habits, renew their belief and confidence in themselves, and become the healthiest and happiest version of themselves that they’ve ever been. They also credit the LadyBoss community as being a huge part of their weight loss success, giving them a safe place to communicate their struggles to other women who can encourage them, a place they can gain inspiration from others’ stories, and a sisterhood to be a part of. Our clients don’t walk this weight loss journey alone, they do it together.

Our Research

We don’t just write things for the sake of writing them. We do our research to find the most reliable sources to ensure our clients get the information they need to succeed while on their weight loss journeys.

Our Sources

We do NOT accept WebMD as a source of information. We scour up-to-date medical journals, university research sites, and case studies to give our clients what they deserve: real information that can help them.

Some of our go-to sources include:
• Mayo Clinic
• Harvard Medical School
• US National Library of Medicine
• CDC
• National Institute of Health
• Oxford Academic (Journal of Nutrition)
• US Department of Health and Human Services

Our Expert Coaches & Writers

Our coaches and writers have real-life experience, and LadyBoss requires them to have at LEAST 10 years of experience to even qualify for the position. LadyBoss believes that understanding how the industry grows and changes gives our coaches and writers an edge over everyone else in the weight loss industry.

You can learn more about our expert coaches and writers here.

Our Content Creation Process

When it comes to providing content to our clients and readers, we want to deliver the best. We don’t just slap blogs onto our page that say buzzwords to get people’s attention. We are here to inform our clients, followers, readers, and audience.

Here’s a little look into our process for writing content across the company:

1. Research (By Editor)
2. Content Brief
3. Research (By Writer)
4. Writing
5. Review

First, our editors do their research. They look into those hot topics that are flying around the Internet. If it’s trending, we know about it. Once the editor knows what you want to read about, they learn more about it to see if it really is a healthy or helpful trend.

Next, the editor creates a content brief explaining the topic and research to the writer.

Once the writer receives the content brief, they begin their research. Using credible sources and their own experiences, the writer gains a greater understanding of the topic and how to inform the reader.

After the writing is complete, the writer submits the work for a multi-step review process. The process is so intense; we made a whole new section for it.

Our Review Process

After a coach or writer submits their work, it goes through an intense review process.

Here are the steps:

1. Self-Edit
2. Editorial Board
3. Fact-Checking (Again)
4. Legal Review
5. Final Copy Edit
6. Executive Review
7. Publication
8. Ongoing Review & Updates

First, the writer does a self-review of the work. When they are finished dotting the i’s and crossing the t’s, they hand it off to the editorial board.

The editorial board reviews the article for tone, grammar, voice, and structure. Then, the editorial board does another level of fact-checking (because you can never be too careful when it comes to health and wellness).

After the fact-checking is complete, it is subject to legal review. LadyBoss wants to make sure that there are no misleading or dangerous statements in our content. It’s all about being as clear as possible to help inform our readers.

Once the legal review is complete, it goes in for a final copy edit. This step is to ensure that there are no grammatical errors in our work.

Next, it gets handed off for the executive review. That’s right! Kaelin wants to approve everything before it’s published. This is another level of accuracy added to our content creation.

At LadyBoss, we believe that the weight loss industry is constantly growing and learning. For this reason, our review process doesn’t end at publication. We continuously review and update our work to ensure that our clients and readers are getting up-to-date information.

Give Us Feedback

We love feedback from our readers and members. As a matter of fact, we actively seek your opinions. They help us give you the best experience possible, and they show us what you are really looking for. Please feel free to drop us a review, give us a suggestion, or request a specific recipe.

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